Posts under ‘SEM’

I recently spoke with a good college friend who now works at Fathom SEO, out of Cleveland, Ohio. We discussed objections to participating in social media, the perils of cutting online marketing budgets, ways to gauge website health beyond rankings, and the state of the SEM industry.
You can read the full interview on Fathom’s blog. [...]

Email is dying, mark my words. It will soon go the way of Morse code, the ham radio, and hand-written letters.
Whisper it to yourself: “No. More. Email.” It’s scary, but freeing at the same time. It sounds like heresy, doesn’t it?
So how can email be dying? Emarketer reports that almost a quarter of Americans check [...]

You’ve heard all the hype about Web 2.0, but what does it all mean? How will it affect your business?
How do you communicate with potential readers and customers in this new era?
My free white paper, Writing Content in a Web 2.0 World, answers these questions and:

What exactly is Web 2.0?
How should your writing style change?
How [...]

I started this series with a post about commenting. Today, I would like to share 7 ideas that will help you optimize for search. If your blog is BFF with Google and Yahoo!, your traffic will not only spike, but continue to grow over time.
First, start with your title. There are 3 things that are [...]

Someone lied to you if they told you statistics were boring. Website metrics show just how your audience is using your site and you ignore this data at your own peril.
A bounce rate is when someone comes to your site and immediately leaves. They bounce off of your website for whatever reason. A bounce is [...]