Posts under ‘Second Life’

I have a confession: I am f*cking sick of the “What’s the ROI of web 2.0 or social media” debate.
Not that I don’t think we shouldn’t talk about it – we should – but I’m sick of convincing everyone that there is one at all. If done correctly, you will see a return on investment. [...]

Mitch Joel of Twist Image and the Six Pixels of Separation blog/podcast recent threw out an interesting challenge: Name your social media marketing best practice for businesses.
Personally, I don’t intend to slice hairs about the phrase “best practices.” If you’re reading this blog, you probably have a good idea of when things go well in [...]

Generation Y – roughly those aged 13-29 – are among the strongest consumers and influencers. And while social media like Facebook, delicious, and Flickr have garnered media attention, many businesses are still wary of dipping a toe in the social media water.
I argue that we can gauge return on investment (or influence) for Gen Y [...]

You’ve heard all the hype about Web 2.0, but what does it all mean? How will it affect your business?
How do you communicate with potential readers and customers in this new era?
My free white paper, Writing Content in a Web 2.0 World, answers these questions and:

What exactly is Web 2.0?
How should your writing style change?
How [...]

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.
The thing that is still missing is quantifiable data about these interactions. We’re in [...]