Mitch Joel of Twist Image and the Six Pixels of Separation blog/podcast recent threw out an interesting challenge: Name your social media marketing best practice for businesses.
Personally, I don’t intend to slice hairs about the phrase “best practices.” If you’re reading this blog, you probably have a good idea of when things go well in [...]
Posts under ‘Tagging’
Social Media Best Practice: Be Vigilant
Social Technographics: Forrester And The ROI Of Social Media
Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.
The thing that is still missing is quantifiable data about these interactions. We’re in [...]
What’s After Web 2.0? Thoughts About The Personal Browser
If Web 1.0 – typified by online newspapers and emails – was about one to many content production, and if Web 2.0 – typified by WordPress and twitter – is about connecting people through a many to one publishing model, then what comes next? I used to think it would be something of a network [...]
Hierarchy Versus Tagging: Organizing Information And How Online Marketers Can Make Millions
I’ve been thinking a lot lately about how we organize information online and what that means for online marketing. In my opinion, there are two discrete ways to organize information.
First, there is a hierarchy – an outline of information with parent-child relationships between categories or items. For instance, if “beverage” is the parent, children would [...]
