Posts under ‘Twitter’

Remember Yakov Smirnoff?
He was big in the ’80s and used to tell jokes like this:
In America, you can always find a party.
In Russia, The Party can always find you!
See the switch-eroo there? Clever, right?
I was thinking about that after I read the Network Solutions report I referenced in my last post about whether social media [...]

Online marketing can be very useful, but when does it become a time suck? Are there industries where online marketing is more likely to fail? Or are any potential failures just the result of bungled efforts?
I recently read this article about an author’s problems marketing her novel online: One Author Speaks Out About The Bad [...]

This is a guest post from Rebekah Donaldson, President of Business Communications Group LLC and author of a B2B communications blog called Red On Marketing:
In early February, Cris Rominger and I published a free B2B marketing e-book called The New Rules of Outsourcing B2B Marketing: What Marketing Directors need in a B2B marketing consultant today.
The [...]

I would like to tell you a story about a craft fair and I hope it will teach you something about Twitter and other new media. Do you think I can do it? Let’s see.
OK, imagine you’re at a craft fair. Make it something out in the woods where everything smells like pine and cider. [...]

As you’ve probably read, I am reporting on social media engagement during Super Bowl 43. Here are the results from the first half. Let’s get right into the second half here:

Coke (Avatars): No engagement
Bridgestone (Jump around): URL (Bridgestone.com) – very small font
Denny’s (Serious Breakfast): No engagement
Monster.com (Moose head): URL (Monster.com)
Budweiser (Jake): No engagement
Race To Witch [...]