It’s well documented that I’m not just a marketing geek, but a comic book geek as well. So I get excited on occasions when those two loves cross paths.
(And I know I’m not the only marketing dude with ink-smudged fingers…I’m looking at you, Brogan and Naslund.)
That’s why I got nervous when I saw this recent [...]
Posts under ‘Usability’
How The Kindle And iTouch Can Save The Comic Book Industry
Engagement Design and IDEA 2008
Information architecture isn’t enough. Sure, it’s important – I gave some tips just two weeks ago – but it’s not the only organizing structure we need to consider.
That said, it may be confusing when I wholeheartedly recommend you attend the upcoming IDEA 2008 conference held by the Information Architecture Institute on October 7-8 in Chicago. [...]
Handy Hints For Fixing Your Confusing Information Architecture
Information architecture isn’t sexy. In fact, good information architecture (or “IA”) shouldn’t be something your website visitors even notice.
Information architecture is basically how your site is designed. We’ve all seen site maps – those are basically outlines of your IA. It’s the organization of your website, how things are arranged, and it needs to make [...]
Social Technographics: Forrester And The ROI Of Social Media
Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.
The thing that is still missing is quantifiable data about these interactions. We’re in [...]
4 Reasons Not To Rely On Market Research Alone
I was freezing my tush off a couple of weeks ago at Wrigley Field and inquired to my good friend why he had made the unlikely (in my mind, at least) switch from marketing to insurance. It seemed to me that he was turned off by the manipulative and predictive nature of old-school marketing – [...]
