Posts under ‘Web 2.0’

Crowdsourcing is to 2009 as Twitter was to 2008. It was the sparkly object that many assumed was the second coming.
I’m a little sick of it, to be honest.
Don’t get me wrong – I’m all for innovation. But I’m not for innovation without strategy, without a vision that goes past the next few month. Crowdsourcing [...]

This past weekend, I took my first speed-reading class (it was awesome; I’m blazing through Switch).
But one of our exercises made me think of everyone at SXSW. It made me wonder: What’s your listening speed?
Read vs. Speak
One of our first exercises was to record how many words we could read in one minute. Afterward, we [...]

If you’re a marketer in love with the status quo, you should quit right now.
This isn’t a post about the fast pace of change or an “X is dead” post; rather, it’s an “I friggin’ love our business and evolution of marketing” post. Yeah, I said friggin’.
Fundamental business models are changing – you can see [...]

The MarketingProfs Digital Marketing Mixer is being held next week, Wednesday and Thursday, October 21-22, 2009, and I hope you can join me there.

I will be at the conference on Wednesday, October 21, and I hope to meet as many of you as possible. The program looks terrific and even if you can’t make the [...]

I was catching up with my Beancast podcasts yesterday morning at the gym and found episode 71 to be a real gem.
In this podcast, there is a fascinating story about Unilever’s brand Peperami forsaking their agency in favor of a crowd-sourcing/consumer-generated content method (found around minute 53 of the podcast).
As this blog is a celebration [...]