Content Marketing Is The Backbone of SEO

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Search engine optimization is often times referred to as one thing only. As if it were a magical collection of code and links and that’s it. While this is somewhat true, it’s not the whole picture. There’s a bigger picture to consider here, and one that reflects the true nature of the terms. If you want to look into getting more traction in this work, you’ll need to look at it with a whole new set of eyes. The world of seo requires you to pursue a great deal of opportunity straight way, or else it will all collapse. The following tips for creating one of the elements is not the “end all be all” solution. Instead, it’s something that requires you to look into the heart of optimization and the backbone of what makes it work on your page and offsite as well, and it’s all about the way you combine elements.

It Starts With Writing

content writingThe first thing that you need to work on is writing. You absolutely need to work on this in a big way. You can either do it yourself or you can hire an expert, but the content that you create with words matters more than most other elements today. The reason this works is because it allows search engines to see that you’re putting up valuable resources for the end user. You’ll have to remember that search engines are not trying to deliver websites with just links, they are trying to deliver information to those that are seeking it. If someone is looking for something in particular, you want to meet them at that juncture. Without doing that, you’ll run into a variety of issues that are not going to help you gain market share, no matter how hard you try.

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Images Help Too

Images Content is not isolated to just one thing. Writing works, but you’re going to have to match up writing with images. Too often, people assume that the key to getting seo to work for them is the sheer amount of text that they can put on pages. That is not accurate at all. You will need to add images and other elements to your pages if you want them to shine. The more you combine here, the bigger your site will get in terms of traffic. Images not only help you get a good score in the literal sense, but you’ll find that it can help you with the backend. Images have a powerful reach when it comes to optimization, one that many overlook. This doesn’t mean that you need to set up a lot of gallery pages, but rather set up images that you can showcase alongside your writing.

Video When Needed

Another thing to help you create content marketing it to look at the power of video. Video marketing can help with several branches of seo and it’s not isolated at all. The key is to make sure that you’re not overloading your pages with this. It’s easy to have too many videos on one page and have the loading times start to fall short of expectation. If your site gets too hard to load, you’ll end up losing out big time. Don’t allow yourself to lose market share because of loading times.


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It just won’t be a good thing at all. Make sure that you keep in mind that video is making a huge impact on the web today and it’s something that is not going to go away anytime soon. The more you focus on the bigger picture here, the higher the likelihood that you’ll gain notoriety for your pages.

SEO is a matter of several elements working together for the common good. That’s why optimization requires content, and that means a lot of different elements as well.

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Tom Krimitsos

Blogger at Online Marketer Blog.

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