There are a lot of different ways that you can attract attention to your site. There are easy ways, of course, and there are more complicated endeavors. If you work on the right components, you could end up with a huge chunk of market share. If you do it all wrong, you will find that the traffic that others are getting will not find a home with you, and you could end up losing out on something grand. Making sure that you’re finding a happy medium is a good thing, but overall, make sure that you understand modern seo techniques so that you can get traffic.
Understanding The Role of Organic Traffic
First and foremost, you should know exactly what kind of traffic you want. In the early days of the internet, getting just anyone to see your site was a good thing. In fact, a lot of pages were getting hits from curious surfers. Today’s internet user is not as curious, and is not going to see your site just because they are stumbling around. Most often, you will have to post something that is worth reading, sharing, and investigating. If you do not do that, you will not find many people interested in what you’re doing.
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The role of organic traffic is simple, connecting the end user with your site. Your page has to have information that they want. Think about search engines as giant encyclopedia that reference all sorts of information for the end user. When someone is doing a search, they are trying to find certain things or they are shopping for something to buy. If you do not meet those two criteria with your page, you will not be able to usurp the traffic in a correct fashion. It’s for that simple reason that you need organic traffic, because it will settle in on the two criteria quite well.
What About Paid Traffic?
You could pay for traffic in two ways. You could buy the hits from a generator, and you’ll see that it’s not going to improve your conversion rate. Or you could go with PPC options, and that may have marginal results overall. There are a lot of different companies that serve PPC solutions, most of which will not be able to assist you with conversion as you are only paying for the click through solutions they provide. The reason why these don’t work well is because people use them as secondary options. If you rank #1 in the search results opposed to being a sponsored link, the end user will see you as a primary source for information, and that’s a positive thing. Without that, you will not see an increase in conversions.
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SEO is not the same as paying for traffic, even if you have a company that you’re going to work with. The difference here has everything to do with the quality that you receive. You can get numbers up with both solutions, but with optimization protocol you will get organic, targeted hits. These unique hits will bridge the gap between end user and your information. For instance, if someone wants to buy a tea kettle and you’re selling tea kettles, you want to rank #1 for certain words that the end user will search for. When they see your site, they will click through and will buy because of the ranking. Ranking high will help you get authority as well as build trust.
There is no way that you can get into the search engine results without working on proper seo techniques. The right method takes time, and will build on a lot of different branches, all of which require steady workmanship, or you could lose traction fast.
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