This week, I am writing a three-part series about business models for online video websites. Sites are changing. Online business is changing. Video is blowing up.
It’s time we really thought about the best way to profit from creating and displaying video, while providing the best experience for the user.
Let’s get to it.
(Quick note: Subscribing ensures [...]
Posts Tagged ‘Advertising’
The Freemium Option Better For Video Sites?
Is Marketing Starting To Tone Down?
I saw this 5 hour energy commercial a couple weeks ago and can’t stop thinking about it. It illustrates a trend I’ve noticed, but I am curious if you have too.
The commercial spoofs the type of young, skateboarding, scruffy-haired, Jeff Spicoli meets Sean White meets Andrew WK soda drinkers. 5 hour energy makes a convincing [...]
Marketing During A Recession E-Book
After many weeks of work, I am proud to release a new e-book:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We’re all worried about how the recession will effect us and our business. But there are a lot of misconceptions and downright mistakes about how to use marketing during this recession. This e-book draws from [...]
Copywriters: Killers, Poets, Nerds, Or Something Else?
I was figuratively punched in the gut by one part of Joshua Ferris’ And Then We Came To The End, a book I highly recommend to anyone already in or considering a job in advertising or marketing.
Several characters in the book are copywriters, a title that has been present on my business cards, from time [...]
Super Bowl 2009 Ads – Social Media Engagement In The Second Half
As you’ve probably read, I am reporting on social media engagement during Super Bowl 43. Here are the results from the first half. Let’s get right into the second half here:
Coke (Avatars): No engagement
Bridgestone (Jump around): URL (Bridgestone.com) – very small font
Denny’s (Serious Breakfast): No engagement
Monster.com (Moose head): URL (Monster.com)
Budweiser (Jake): No engagement
Race To Witch [...]
