Posts Tagged ‘Books’

I’m trying a new format for my book reviews. Instead of a measured, logical summary and analysis, I’m just going to cut straight to the meat of it – here’s why I think you should buy this book (or why you might want to skip it).
I recently finished David Meerman Scott’s new book, World Wide [...]

Authors Noah Goldstein, Steve Martin, and Robert Cialdini provide what they promise: 50 case studies where science determined the difference between “yes” and “no” responses.
The book feels like a quick read – the 50 chapters are short and the writing style familiar. But Yes! 50 Scientifically Proven Ways To Be Persuasive stands out for two [...]

Online marketing can be very useful, but when does it become a time suck? Are there industries where online marketing is more likely to fail? Or are any potential failures just the result of bungled efforts?
I recently read this article about an author’s problems marketing her novel online: One Author Speaks Out About The Bad [...]

As you plan for Christmas, Hanukkah, or other holidays this season, you might have a marketer, writer, or advertising person on your list. If so, this is the post for you.
I’ve written before about the need for marketing folks to always be studying, constantly learning their craft. Here are the top five books that marketers on [...]

I read a lot for this blog and I try to pass along the books that I especially recommend. Some are simply must-reads if you’re on the cutting edge of marketing and social media.
But it’s rare that I quote a book more than a handful of times. If you read about a particular book on [...]