I’m trying a new format for my book reviews. Instead of a measured, logical summary and analysis, I’m just going

Authors Noah Goldstein, Steve Martin, and Robert Cialdini provide what they promise: 50 case studies where science determined the difference

Online marketing can be very useful, but when does it become a time suck? Are there industries where online marketing

As you plan for Christmas, Hanukkah, or other holidays this season, you might have a marketer, writer, or advertising person

I read a lot for this blog and I try to pass along the books that I especially recommend. Some