A Brief Intro…
I started this three-part series with a discussion of “the new creativity” and asked if the freemium business model would be better for video content sites like Hulu. Then, I outlined 7 ways Hulu could benefit from a freemium model.
And finally, after all of this persuasive writing, I’d like to examine how a [...]
Posts Tagged ‘Business Models’
How Marketers Can Ruin Video Sites Like Hulu For The Rest Of Us
7 Ways Hulu Can Benefit From A Freemium Model
This week I’ve been positing a theory to you folks: That the new creativity is ideally expressed through a freemium business model.
And today, I’d like to apply this theory. Let’s kick this idea around:
I believe a freemium model would best suit video sites like Hulu and others, rather than a traditional “subscription” model where some [...]
The Freemium Option Better For Video Sites?
This week, I am writing a three-part series about business models for online video websites. Sites are changing. Online business is changing. Video is blowing up.
It’s time we really thought about the best way to profit from creating and displaying video, while providing the best experience for the user.
Let’s get to it.
(Quick note: Subscribing ensures [...]
A New Business Model For A New Era
I think Mitch Joel is one of the brightest minds in social media. But today, I’ve gotta take issue.
Mitch recently responded to a new Pew Research Center poll showing that television has been overtaken by the internet as a primary news source. I highly encourage you to read Mitch’s thoughts here: Breaking News On The [...]
