Posts Tagged ‘careers’

Yesterday, I outlined how a recession can provide marketing opportunities. In thinking about the ever shifting economic markets, I wonder how marketers in particular should approach the idea of stability in the first place.
It doesn’t matter whether you are a college senior majoring in marketing or a small business owner or a brand manager at [...]

Social media has already changed business profoundly. If yours hasn’t, you are already behind the curve. If you have customers, their expectations regarding how they interact with businesses has likely already shifted dramatically.
So how will you deal with these changes in your business? They will surely impact marketing and legal, perhaps even I.T. But what [...]

Superheroes reflect what is best about us.
Sometimes that comes across in the youthful exuberance of Spider-Man. Sometimes it is the way Batman quells his taste for vengeance by stopping the very criminals who would create more orphans like him. Sometimes it’s just trying to make our parents proud by doing good like the big, blue [...]

You remember the story of the stone soup, right? A stranger comes to a very poor village, but no one has enough food to spare for his dinner. So he gathers everyone in the town circle with a tale of his magic stone, capable of making the most delicious soup.
Of course, he eventually persuades the [...]

For many of us, AC/DC evokes memories of homecoming dance soundtracks and warm summer nights in a teenager’s Camaro. However, the bad schoolboys of rock have some valuable lessons to impart to copywriters as well.
1: “I’m just making my play. Don’t try to push your luck, just get out of my way…I’m back, back in [...]