After many weeks of work, I am proud to release a new e-book:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We’re all worried about how the recession will effect us and our business. But there are a lot of misconceptions and downright mistakes about how to use marketing during this recession. This e-book draws from [...]
Posts Tagged ‘choices’
Marketing During A Recession E-Book
Pickin’ Ain’t Easy: The Paralysis of Choice vs. The Clarity of Priorities
I was surprised this month to be in such disagreement with the latest article by Dan and Chip Heath. (Normally their articles are spot-on and I’m sure their book is great.) They fall right in line with the current thinking from the svengali of choice – Barry Schwartz and The Paradox of Choice. Their basic [...]
