Posts Tagged ‘Communication’

I saw this 5 hour energy commercial a couple weeks ago and can’t stop thinking about it. It illustrates a trend I’ve noticed, but I am curious if you have too.
The commercial spoofs the type of young, skateboarding, scruffy-haired, Jeff Spicoli meets Sean White meets Andrew WK soda drinkers. 5 hour energy makes a convincing [...]

BG and I took the train together yesterday morning and I had an epiphany.
The morning commute is the perfect marketing tool. And no one uses it (pretty much).
Yesterday was the first day I wasn’t cocooned in my iPod and book. I was chatting with BG and had my eyes and ears totally open to the [...]

I’m trying a new format for my book reviews. Instead of a measured, logical summary and analysis, I’m just going to cut straight to the meat of it – here’s why I think you should buy this book (or why you might want to skip it).
I recently finished David Meerman Scott’s new book, World Wide [...]

Social media has already changed business profoundly. If yours hasn’t, you are already behind the curve. If you have customers, their expectations regarding how they interact with businesses has likely already shifted dramatically.
So how will you deal with these changes in your business? They will surely impact marketing and legal, perhaps even I.T. But what [...]

I read a lot for this blog and I try to pass along the books that I especially recommend. Some are simply must-reads if you’re on the cutting edge of marketing and social media.
But it’s rare that I quote a book more than a handful of times. If you read about a particular book on [...]