I thought I had a marketing death-match for you. I had it all plotted out: Mitch Joel versus Hobson & Holtz. Battle of the marketing giants!
But, like so much that starts out grandiose in the mind, the premise quickly whimpered and died. Here’s what happened…
Mitch Joel of Twist Image recently wrote about the small number [...]
Posts Tagged ‘complaints’
The Rare But Vicious Attacks Of The Online Customer (And What To Do About It)
Customer Altruism: A Complaint Really Is A Gift
It is against our nature to respond receptively to complaints. At their base, complaints are alerts that we (or our business) are unsatisfactory and often are requests to change our behavior.
People usually don’t like being told how bad they suck.
But in business you have a responsibility to please your customers. In this effort, you may [...]
