I’ve just started reading Kristina Halvorson’s Content Strategy for the Web (review forthcoming).
She contends (and I wholeheartedly agree) that a major problem with the current state of web content is that no one owns it (pg 19).
That sentiment inspired me to create the video you see above. If all goes well, I intend to keep [...]
Posts Tagged ‘content strategy’
Who Guards Your Website Content – The Marketing Minute #1
April Giveaway: Free eNewsletter Help
In this sixth full month of the OnlineMarketerBlog, I am presenting my first contest. During April, I am auctioning off enewsletter content and strategy assistance for the winning company or organization – all completely gratis.
I will review the company’s last few online communications, their website, their mission, and their current communications strategy. I will [...]
