I was figuratively punched in the gut by one part of Joshua Ferris’ And Then We Came To The End, a book I highly recommend to anyone already in or considering a job in advertising or marketing.
Several characters in the book are copywriters, a title that has been present on my business cards, from time [...]
Posts Tagged ‘copywriting’
Copywriters: Killers, Poets, Nerds, Or Something Else?
Avoid 3 Copywriting Mistakes That Make You Look Stupid
I’ve got to get something off my chest. Well, three things, actually.
Grammar mistakes are one of the easiest ways to show you’re a careless writer. Of course, no one’s perfect – I’m sure I have made a lot of errors over the years. But there are at least three that get stuck in my craw [...]
5 Copywriter Lessons From AC/DC
For many of us, AC/DC evokes memories of homecoming dance soundtracks and warm summer nights in a teenager’s Camaro. However, the bad schoolboys of rock have some valuable lessons to impart to copywriters as well.
1: “I’m just making my play. Don’t try to push your luck, just get out of my way…I’m back, back in [...]
