Posts Tagged ‘David Ogilvy’

The header graph above illustrates a curious trend I’ve seen regarding advertising/marketing over time.
It’s no surprise that our attention spans have decreased considerably. But over time, there have been interesting changes in the ways we communicate features and benefits.
I’m wondering: have we gone full circle? Do we care more today about products than in recent [...]

I was figuratively punched in the gut by one part of Joshua Ferris’ And Then We Came To The End, a book I highly recommend to anyone already in or considering a job in advertising or marketing.
Several characters in the book are copywriters, a title that has been present on my business cards, from time [...]

As you plan for Christmas, Hanukkah, or other holidays this season, you might have a marketer, writer, or advertising person on your list. If so, this is the post for you.
I’ve written before about the need for marketing folks to always be studying, constantly learning their craft. Here are the top five books that marketers on [...]

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry?
In his 1983 book, On Advertising, master David Ogilvy held forth on the central tenet to sell products:
“You can do homework from now until doomsday, but you will never win fame [...]