Posts Tagged ‘Decision making’

30 Mar
2009

Marketing During A Recession E-Book

After many weeks of work, I am proud to release a new e-book: Marketing During A Recession: Economic Slowdowns Are

Advertising, Business, Communication, Gillin, Paul - Secrets of Social Media Marketing, Godin, Seth - Tribes, Hunter, Ron Jr. and Michael Waddell - Toy Box Leadershi, Jaffe, Joseph - Join The Conversation, Leadership, Marketing, Online marketing, Public Relations, Social Media, Web 2.0 | 11 Comments » | Tags: , , , , , , , , ,

10 Jan
2008

Water Bottle Guilt (Now with Diagrams!)

Updated: Welcome Fast Company readers! If you like the post below, don’t forget to subscribe. Enjoy! This morning I was

Advertising, Communication, Marketing, Online marketing, Usability | 6 Comments » | Tags: , , , , , , , , , , , , , , ,

19 Dec
2007

Good For Consumers (And Businesses): Social Media Gets A Glimpse Of Measurable ROI

We recently had one of the worst weeks ever. It included (but certainly wasn’t limited to) taking the car in

Communication, Marketing, Online marketing, ROI, Social Media, Usability, Web 2.0, user generated content | No Comments » | Tags: , , , , , , , ,

9 Nov
2007

Pickin’ Ain’t Easy: The Paralysis of Choice vs. The Clarity of Priorities

I was surprised this month to be in such disagreement with the latest article by Dan and Chip Heath. (Normally

Advertising, Anderson, Chris - The Long Tail, Books, Communication, Heath, Chip and Dan - Made To Stick, Marketing, Online marketing | No Comments » | Tags: , , , , , , , , , ,

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