After many weeks of work, I am proud to release a new e-book:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We’re all worried about how the recession will effect us and our business. But there are a lot of misconceptions and downright mistakes about how to use marketing during this recession. This e-book draws from [...]
Posts Tagged ‘Decision making’
Marketing During A Recession E-Book
Water Bottle Guilt (Now with Diagrams!)
Updated: Welcome Fast Company readers! If you like the post below, don’t forget to subscribe. Enjoy!
This morning I was reading an insightful post at the QualityWriter.com blog where Phil mentions the new Starbuck’s ethos ad. Basically, for every couple of bucks they make selling this water, Starbuck’s will give a nickel to a poor, starving [...]
Good For Consumers (And Businesses): Social Media Gets A Glimpse Of Measurable ROI
We recently had one of the worst weeks ever. It included (but certainly wasn’t limited to) taking the car in to replace an insanely expensive hose, losing our heat during a Chicago winter, getting sideswiped by a Chicago trolley right after leaving the dealership, and the subsequent arguing with and lying from the trolley driver [...]
Pickin’ Ain’t Easy: The Paralysis of Choice vs. The Clarity of Priorities
I was surprised this month to be in such disagreement with the latest article by Dan and Chip Heath. (Normally their articles are spot-on and I’m sure their book is great.) They fall right in line with the current thinking from the svengali of choice – Barry Schwartz and The Paradox of Choice. Their basic [...]
