This is a guest post from Rebekah Donaldson, President of Business Communications Group LLC and author of a B2B communications blog called Red On Marketing:
In early February, Cris Rominger and I published a free B2B marketing e-book called The New Rules of Outsourcing B2B Marketing: What Marketing Directors need in a B2B marketing consultant today.
The [...]
Posts Tagged ‘e-book’
B2B Marketing Consulting 2.0
3 Secrets For A Successful E-Book
My recently released e-book, Writing Holiday Donation Emails, has gotten some traction and I wanted to pass along a few secrets for success when writing an e-book. This was my second e-book (the first being about writing in a web 2.0 world) and I learned a lot.
I assume that you are already knowledgeable about your [...]
Writing Holiday Donation Emails E-Book
Most membership organizations use the time between Thanksgiving and Christmas to raise money for the coming year. Many use email to ask their members to donate to the cause. And many organizations do this very, very badly.
I have written an e-book about writing holiday donation emails. These are the emails where organizations, especially non-profits, solicit [...]
