Posts Tagged ‘economy’

I recently posted my top 10 marketing myths that deserve to be de-bunked, especially in this economic climate. You can read the full posts at Experience Matters and iMediaConnection’s blog.
Marketing during the recession is a terribly important topic for me – so much so that I wrote an e-book on the subject. I’d be honored [...]

Changing jobs is never easy, and the recession multiplies the difficulty. But there are ways to improve your chances of finding a better position. I know – it’s worked for me.
My story is featured on today’s MarketingProf’s MP Daily Fix: How I Got the Job: Optimizing Opportunities in a Stale Economy.
In that post, I explain:

How [...]

After many weeks of work, I am proud to release a new e-book:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We’re all worried about how the recession will effect us and our business. But there are a lot of misconceptions and downright mistakes about how to use marketing during this recession. This e-book draws from [...]

Marketing during a recession is a multifaceted topic and that’s why this week has been devoted to subjects like how recessions are opportunities to gain market share, the illusion of stability in marketing, the role of risk and of failure.
I would like to end this week-long series by asking whether the recession can tip social [...]

People are scared.
Recessions (OK, economic slow-downs) are scary things. Maybe that’s why I have noticed a recent theme emerge from some prominent bloggers – a lot of smart people are discussing risk and stability, and they are discussing the role of failure from a business POV.
This week, I will post a series on these topics, [...]