My recently released e-book, Writing Holiday Donation Emails, has gotten some traction and I wanted to pass along a few secrets for success when writing an e-book. This was my second e-book (the first being about writing in a web 2.0 world) and I learned a lot.
I assume that you are already knowledgeable about your [...]
Posts Tagged ‘Email’
3 Secrets For A Successful E-Book
Writing Holiday Donation Emails E-Book
Most membership organizations use the time between Thanksgiving and Christmas to raise money for the coming year. Many use email to ask their members to donate to the cause. And many organizations do this very, very badly.
I have written an e-book about writing holiday donation emails. These are the emails where organizations, especially non-profits, solicit [...]
The Best Way To Kill Your Email List In 2009
Tough economic times increase the pressure on marketers to hit their goals for open rate, click throughs, conversions, and new email subscriber acquisition. Some marketers believe renting email lists is a way to reach these goals.
MarketingSherpa reports in their new 2009 Email Marketing Benchmark Guide that 29% of B2B marketers plan to increase spending on [...]
The End Of Email – Celebrating The Imminent Death
Email is dying, mark my words. It will soon go the way of Morse code, the ham radio, and hand-written letters.
Whisper it to yourself: “No. More. Email.” It’s scary, but freeing at the same time. It sounds like heresy, doesn’t it?
So how can email be dying? Emarketer reports that almost a quarter of Americans check [...]
Pitching To Bloggers Done Wrong
Last week, I gave an example of the correct way to pitch to bloggers. In this post, I will show the wrong way to pitch to bloggers – learn from this person’s mistakes and do not repeat them.
Bees and Honey
I believe in positive posting – attracting more bees with honey and all that. Anyone can [...]
