Posts Tagged ‘emails’

Most membership organizations use the time between Thanksgiving and Christmas to raise money for the coming year. Many use email to ask their members to donate to the cause. And many organizations do this very, very badly.
I have written an e-book about writing holiday donation emails. These are the emails where organizations, especially non-profits, solicit [...]

In early April, I promised to give away free enewsletter advice. I am happy today to report back on the communication of a non-partisan, civic participation non-profit. They asked me not to mention them by name, so the organization will hereafter be known as “the client.” And, this client’s enewsletter was far better than at [...]

This week, I am doing a series on three easy ways to improve your email campaigns. There’s no rocket-science here, but the basics are often over-looked. On Monday, I posted about making your emails personal and on Tuesday I posted about making them targeted and relevant. While content is important, we can’t forget email design [...]

In this sixth full month of the OnlineMarketerBlog, I am presenting my first contest. During April, I am auctioning off enewsletter content and strategy assistance for the winning company or organization – all completely gratis.
I will review the company’s last few online communications, their website, their mission, and their current communications strategy. I will [...]

I was thinking this weekend about some comments I made late last week to an iMedia Connection story. Brent Rosengren wrote an article about the presidential candidates’ emails, claiming that many failed for various reasons. While I don’t disagree with many of his arguments, there are also some obvious holes. Here’s an excerpt of my [...]