Posts Tagged ‘eNewsletter’

In early April, I promised to give away free enewsletter advice. I am happy today to report back on the communication of a non-partisan, civic participation non-profit. They asked me not to mention them by name, so the organization will hereafter be known as “the client.” And, this client’s enewsletter was far better than at [...]

This week, I am doing a series on three easy ways to improve your email campaigns. There’s no rocket-science here, but the basics are often over-looked. On Monday, I posted about making your emails personal and on Tuesday I posted about making them targeted and relevant. While content is important, we can’t forget email design [...]

In this sixth full month of the OnlineMarketerBlog, I am presenting my first contest. During April, I am auctioning off enewsletter content and strategy assistance for the winning company or organization – all completely gratis.
I will review the company’s last few online communications, their website, their mission, and their current communications strategy. I will [...]

In the inaugural eNewsletter battle, I pitted Moosejaw vs. Cool Hunting. Today, I’m placing two more eNewsletters in a Mason jar, screwing on the cap, and shaking it until only one remains.
The winner: Threadless
Threadless is an online t-shirt manufacturer based in meat-space in my new home, sweet Chicago. They also possess an undeniable cool factor [...]

I have covered the look/feel and the content of holiday solicitation emails in my last two posts. I would like to use this third and final post to discuss frequency, directness, testing, and metrics.
Frequency:
Holiday emails should (obviously) go out prior to the holiday in questions. For most examples this means November/December. You can start even [...]