Posts Tagged ‘eNewsletters’

In early April, I promised to give away free enewsletter advice. I am happy today to report back on the communication of a non-partisan, civic participation non-profit. They asked me not to mention them by name, so the organization will hereafter be known as “the client.” And, this client’s enewsletter was far better than at [...]

This week, I am doing a series on three easy ways to improve your email campaigns. There’s no rocket-science here, but the basics are often over-looked. On Monday, I posted about making your emails personal and on Tuesday I posted about making them targeted and relevant. While content is important, we can’t forget email design [...]

In the inaugural eNewsletter battle, I pitted Moosejaw vs. Cool Hunting. Today, I’m placing two more eNewsletters in a Mason jar, screwing on the cap, and shaking it until only one remains.
The winner: Threadless
Threadless is an online t-shirt manufacturer based in meat-space in my new home, sweet Chicago. They also possess an undeniable cool factor [...]

I have covered the look/feel and the content of holiday solicitation emails in my last two posts. I would like to use this third and final post to discuss frequency, directness, testing, and metrics.
Frequency:
Holiday emails should (obviously) go out prior to the holiday in questions. For most examples this means November/December. You can start even [...]

This is part two of a series where I write about those emails that come into your inbox each holiday season asking for money. I’d like to see your organization get its share of cash. Here are some tips to do so. Today, I’m focusing on content. Be sure to stop back tomorrow for part [...]