If Copyblogger and JaffeJuice had a bad-ass baby
I’d happy to announce that OnlineMarketerBlog now has a dedicated fan page on Facebook. I hope you take a moment to join.
Why should you sign up as a fan? Here are a few reasons:
It’s where you are. You’re on Facebook anyway. Now you can get some OMB goodness without that pesky CTRL+T.
It’s going to be [...]
I have a confession: I am f*cking sick of the “What’s the ROI of web 2.0 or social media” debate.
Not that I don’t think we shouldn’t talk about it – we should – but I’m sick of convincing everyone that there is one at all. If done correctly, you will see a return on investment. [...]
Would advertisers pay more to reach you rather than your mother? How much are your clicks worth?
These are the questions posed by Heather Green in a recent BusinessWeek article: Making Social Networks Profitable. Green lays out intriguing possible scenarios in which Google could redefine advertising through social networks like Facebook and MySpace.
It represents either trivial [...]
Email is dying, mark my words. It will soon go the way of Morse code, the ham radio, and hand-written letters.
Whisper it to yourself: “No. More. Email.” It’s scary, but freeing at the same time. It sounds like heresy, doesn’t it?
So how can email be dying? Emarketer reports that almost a quarter of Americans check [...]
Generation Y – roughly those aged 13-29 – are among the strongest consumers and influencers. And while social media like Facebook, delicious, and Flickr have garnered media attention, many businesses are still wary of dipping a toe in the social media water.
I argue that we can gauge return on investment (or influence) for Gen Y [...]
