This week, I’ve been writing about marketing during a recession – about how recessions are opportunities to gain market share, the illusion of stability in marketing, and the role of risk.
But what if you take that risk and fail? I was interested to hear how marketing gurus framed failure and what we could all learn [...]
Posts Tagged ‘failure’
Marketing During A Recession: Failure Isn’t Fatal
No One Cares, You Are Doing It Wrong, And That Is Awesome
Marketers are confused these days. The things that have worked for decades aren’t working anymore. Can you imagine if you worked for 30 years in your given vocation and then, almost over night, all the rules changed?
In truth, marketing is only now becoming what it truly should have been – a conversation. Less lies, less [...]
