In their new September issue, Fast Company magazine features a fascinating story about the comedy web video business and how it’s almost impossible to make these websites profitable.
They lay out many of the current business models, but I think an addendum is useful. In this post, I will outline a mindset that hurts that industry, [...]
Posts Tagged ‘focus groups’
Nothing Funny About A Good Online Video Business Model
Half-life in Politics and Marketing
In his new book “Join the Conversation,” Joseph Jaffe explains the faults of the one-to-many model of marketing. The idea goes like this: if you throw a big enough net, you’re sure to catch a fish or two. Junk mail is the perfect example. But you can narrow down this model by knowing a little [...]
