Posts Tagged ‘Forrester’

1 Aug
2008

Marketing Is Dead; Long Live Anthropology

I’ve had a little case of writer’s block this week, so I started with the basics: I read the definition

Business, Communication, Forrester, Li, Charlene and Josh Bernoff - Groundswell: Winning in, Marketing, Online marketing, Research, Social Media, Web 2.0 | 9 Comments » | Tags: , , , , , , ,

13 May
2008

Social Technographics: Forrester And The ROI Of Social Media

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There

Communication, Forrester, Marketing, Online marketing, ROI, Research, Social Media, Usability, Web 2.0, user generated content | 3 Comments » | Tags: , , , , , , , , , ,

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