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Posts Tagged ‘generational effectiveness’

Susan Weinschenk at World Usability Day Discussing Persuasion, Emotional Engagement, and Generational Differences

I was at World Usability Day on Thursday and saw Dr. Susan Weinschenk of Human Factors International speak about emotional engagement and generational effectiveness. First, I’ll run down her “principles of persuasion,” then I’ll give you a brief run-down of her speech and the break-out session she ran.
Weinschenk gave 4 principles of persuasion. I’m sure [...]