Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry?
In his 1983 book, On Advertising, master David Ogilvy held forth on the central tenet to sell products:
“You can do homework from now until doomsday, but you will never win fame [...]
Posts Tagged ‘Godin’
Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?
Epic Fail: Customer Service – How Citibank Failed and Why They’ll Never Know
Update: I’ve received some attention from the post below, but I feel as though I should clarify a few things.
The email from Citibank was lame, but for a huge company, not totally surprising. However, the arrival of this email does not necessarily negate that the company is listening. Toward the end of the post, I [...]
I Finally Get Seth Godin – Eating The Meatball Sundae
I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood why so many marketers loved his writing. I’d read Seth’s blog, caught him on several podcasts, and read his articles, but I didn’t get him until today.
My problem with Godin was the fact that everything [...]
