Posts Tagged ‘Groundswell’

30 Sep
2008

Customer Altruism: A Complaint Really Is A Gift

It is against our nature to respond receptively to complaints. At their base, complaints are alerts that we (or our

Barlow, Janelle and Claus Moller - A Complaint Is A Gif, Business, Communication, Leadership, Li, Charlene and Josh Bernoff - Groundswell: Winning in, Marketing, Online marketing, Public Relations, Research | 3 Comments » | Tags: , , , , , , ,

25 Jun
2008

ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss)

Generation Y – roughly those aged 13-29 – are among the strongest consumers and influencers. And while social media like

Books, Communication, Forrester, Li, Charlene and Josh Bernoff - Groundswell: Winning in, Marketing, Online marketing, ROI, Social Media, Twitter, Web 2.0, user generated content | 8 Comments » | Tags: , , , , , , , , , , ,

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