It is against our nature to respond receptively to complaints. At their base, complaints are alerts that we (or our business) are unsatisfactory and often are requests to change our behavior.
People usually don’t like being told how bad they suck.
But in business you have a responsibility to please your customers. In this effort, you may [...]
Posts Tagged ‘Groundswell’
Customer Altruism: A Complaint Really Is A Gift
ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss)
Generation Y – roughly those aged 13-29 – are among the strongest consumers and influencers. And while social media like Facebook, delicious, and Flickr have garnered media attention, many businesses are still wary of dipping a toe in the social media water.
I argue that we can gauge return on investment (or influence) for Gen Y [...]
