If you are planning on doing any of your holiday shopping online (and I suspect you are), then here are some ideas for gifts that keep on giving to the social good. Forget the “socks ‘n’ underwear” presents this year, Grandma – why not help change the world instead?
BooksWeLike
I use the BooksWeLike page which benefits [...]
Posts Tagged ‘holidays’
Last Minute Gift Ideas For The Social Good
Holiday Solicitation Emails, Part 3
I have covered the look/feel and the content of holiday solicitation emails in my last two posts. I would like to use this third and final post to discuss frequency, directness, testing, and metrics.
Frequency:
Holiday emails should (obviously) go out prior to the holiday in questions. For most examples this means November/December. You can start even [...]
Holiday Solicitation Emails, Part 2
This is part two of a series where I write about those emails that come into your inbox each holiday season asking for money. I’d like to see your organization get its share of cash. Here are some tips to do so. Today, I’m focusing on content. Be sure to stop back tomorrow for part [...]
Holiday Solicitation Emails, Part 1
A friend suggested that I post about holiday solicitation campaigns. Not to sound prideful, but I have done a lot of these campaigns – both online and offline – and seem to be pretty good at it (the checks have come in, at least). I will outline what I think are good things to keep [...]
