As you plan for Christmas, Hanukkah, or other holidays this season, you might have a marketer, writer, or advertising person on your list. If so, this is the post for you.
I’ve written before about the need for marketing folks to always be studying, constantly learning their craft. Here are the top five books that marketers on [...]
Posts Tagged ‘Joseph Jaffe’
Top 5 Gift Books For Online Marketers
Marketing During A Recession: Failure Isn’t Fatal
This week, I’ve been writing about marketing during a recession – about how recessions are opportunities to gain market share, the illusion of stability in marketing, and the role of risk.
But what if you take that risk and fail? I was interested to hear how marketing gurus framed failure and what we could all learn [...]
Marketing During A Recession: Risky Business
This week, I have been discussing marketing during a recession. Yesterday, I wrote about the illusion of stability and that post ended by leading into a discussion of risk.
Most dictionaries (including this one, this one, and this one) talk about risk from a negative point of view. Risk is a chance to suffer harm, possibility [...]
Marketing During A Recession: The Illusion Of Stability
Yesterday, I outlined how a recession can provide marketing opportunities. In thinking about the ever shifting economic markets, I wonder how marketers in particular should approach the idea of stability in the first place.
It doesn’t matter whether you are a college senior majoring in marketing or a small business owner or a brand manager at [...]
On The Juice
My audio comment was featured on yesterday’s new episode of Jaffe Juice, the new marketing podcast. I highly encourage you to go to iTunes and download episode #107. You can hear my comment around minute 7, but the whole episode is quite interesting. (Download information found at Jaffe Juice #107.)
If you don’t have time to [...]
