Posts Tagged ‘Joseph Turow’

4 Feb
2008

Chief Conversation Officer

Updated: Welcome Jaffe Juice readers! Note that my other posts regarding Join The Conversation are linked at the end of

Advertising, Books, Communication, Companies, Jaffe, Joseph - Join The Conversation, Marketing, Online marketing, ROI, Social Media, Turow, Joseph - Niche Envy, Web 2.0 | 7 Comments » | Tags: , , , , , , , , , ,

10 Dec
2007

Advertising as Social Trust Factor

Joseph Turow quotes a study from the ’40s that details probably one of the first “truth in advertising” studies. He

Advertising, Communication, Marketing, Online marketing, Turow, Joseph - Niche Envy, Usability | 2 Comments » | Tags: , , , , , , , , ,

16 Nov
2007

Debunking 5 Bamboozles About Cookies

Joseph Turow’s book, Niche Envy: Marketing Discrimination in the Digital Age, is driving me crazy. He is happy building up

Books, Communication, Marketing, Online marketing, Turow, Joseph - Niche Envy | No Comments » | Tags: , , , , , , ,

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