Updated: Welcome Jaffe Juice readers! Note that my other posts regarding Join The Conversation are linked at the end of the first paragraph below. Also, if you like what you see, be sure to subscribe. Thanks!
I just finished reading Joseph Jaffe’s Join The Conversation and highly recommend it. I’m a believer that the internet age largely [...]
Posts Tagged ‘Joseph Turow’
Chief Conversation Officer
Advertising as Social Trust Factor
Joseph Turow quotes a study from the ’40s that details probably one of the first “truth in advertising” studies. He states:
“Between June 1941 and June 1942, the FTC [Federal Trade Commission] examined 362,827 print ads and found that only 20 percent of them carried false and misleading representations. Of the 1,000,450 radio commercials the FTC [...]
Debunking 5 Bamboozles About Cookies
Joseph Turow’s book, Niche Envy: Marketing Discrimination in the Digital Age, is driving me crazy. He is happy building up premises and then leaving out the keystone: the logic of human interaction. Never does he consider that online marketers are giving people what they want. I’m not going to whine for the online marketers of [...]
