I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood
Posts Tagged ‘Made to Stick’
2008
Please Ignore This Ad – Features vs. Benefits
BG and I were driving to work on Friday when I commented on a radio ad. She said she hadn’t
2008
2 Unexpected Valentine’s Day Ads
BG and I do not celebrate Valentine’s Day. She is vehemently opposed to what she describes as “fake holidays forcing



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