I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood why so many marketers loved his writing. I’d read Seth’s blog, caught him on several podcasts, and read his articles, but I didn’t get him until today.
My problem with Godin was the fact that everything [...]
Posts Tagged ‘Made to Stick’
I Finally Get Seth Godin – Eating The Meatball Sundae
Please Ignore This Ad – Features vs. Benefits
BG and I were driving to work on Friday when I commented on a radio ad. She said she hadn’t even noticed it and I can’t say I’m surprised. It was a car ad from one of the big companies – Ford or Chevy, I think – and it made me think about one of [...]
2 Unexpected Valentine’s Day Ads
BG and I do not celebrate Valentine’s Day. She is vehemently opposed to what she describes as “fake holidays forcing people to buy stupid crap” (gosh, I love that woman). I prefer to say that every day is Valentine’s Day for us and then I giggle.
Last night I was reading Chip and Dan Heath’s great [...]
