Posts Tagged ‘Marketing’

Marketers are faced with ethical quandaries every day.
Sometimes these are big issues – What is the lawful (and tasteful) line when marketing to children? Could I work for Big Tobacco?
Most times though these decisions are small – decisions that determine which tactics are fair game and which are off the table.
This subject got me thinking [...]

Last night I was perusing an article from the Harvard Business Review by Ed Catmull, cofounder of Pixar, entitled “How Pixar Fosters Collective Creativity.” I was really struck by how their principles for inciting creativity are the very same I’ve written about here for marketers.
It shouldn’t be surprising; anyone who has been in marketing for some time knows just [...]

I’m a terrible sleeper.
No, scratch that – I’m a terrible waker-uper.
I set at least two alarms – one placed clear across the bedroom – and hit snooze enough times to wake and enrage BG (rightfully so). While I used to be disciplined enough to rise at 4:45am to write, I’m not disciplined enough to get [...]

Do you really want to raise awareness? Does your “About Us” page really say anything about your organization?
In the latest Marketing Minute video, I discuss a trend I’ve been seeing: an increasing focus on “raising awareness,” whatever that means. It’s vague, worthless, but prized by the C-level suite.
I believe we need more honest discourse. We [...]

BG and I love documentaries and she has been on a “royals” kick. This week is a tad different, with Netflix delivering a four-hour documentary on Napoleon.
Needless to say, our Friday night was exciting. War, intrigue, ambition, wine (OK, lots of wine).
You all know how much I prize classic strategy. I’ve quoted Sun Tzu. I [...]