Posts Tagged ‘MarketingSherpa’

23 Mar
2009

When ROI Measurement And Actual Effectiveness Are Mutually Exclusive

In The 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web

Advertising, Business, Marketing, Online marketing, Research, Social Media, Web 2.0, Web 2.0, Zappos | 4 Comments » | Tags: , , , , , , , , , ,

31 Oct
2008

The Best Way To Kill Your Email List In 2009

Tough economic times increase the pressure on marketers to hit their goals for open rate, click throughs, conversions, and new

Advertising, Books, Business, Communication, Email, Marketing, Online marketing, Research, Social Media, Web 2.0, eNewsletters | 6 Comments » | Tags: , , , , , , , , , , , ,

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