In The 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web 2.0 world:
What do you do when the ability to measure your return on investment (ROI) is mutually exclusive to the effectiveness of a particular campaign?
In other words, how do you sell a tactic up the [...]
Posts Tagged ‘MarketingSherpa’
When ROI Measurement And Actual Effectiveness Are Mutually Exclusive
The Best Way To Kill Your Email List In 2009
Tough economic times increase the pressure on marketers to hit their goals for open rate, click throughs, conversions, and new email subscriber acquisition. Some marketers believe renting email lists is a way to reach these goals.
MarketingSherpa reports in their new 2009 Email Marketing Benchmark Guide that 29% of B2B marketers plan to increase spending on [...]
