Would advertisers pay more to reach you rather than your mother? How much are your clicks worth? These are the

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There

Hey, remember the Super Bowl and all those cool ads? Yeah, me neither. I could have bookmarked the URLs of

If Web 1.0 – typified by online newspapers and emails – was about one to many content production, and if