Generation Y – roughly those aged 13-29 – are among the strongest consumers and influencers. And while social media like Facebook, delicious, and Flickr have garnered media attention, many businesses are still wary of dipping a toe in the social media water.
I argue that we can gauge return on investment (or influence) for Gen Y [...]
Posts Tagged ‘Net gens’
ROI Of Social Media For Gen Y Audiences (And How To Convince Your Boss)
Susan Weinschenk at World Usability Day Discussing Persuasion, Emotional Engagement, and Generational Differences
I was at World Usability Day on Thursday and saw Dr. Susan Weinschenk of Human Factors International speak about emotional engagement and generational effectiveness. First, I’ll run down her “principles of persuasion,” then I’ll give you a brief run-down of her speech and the break-out session she ran.
Weinschenk gave 4 principles of persuasion. I’m sure [...]
