Posts Tagged ‘newsletters’

This week, I am doing a series on three easy ways to improve your email campaigns. There’s no rocket-science here, but the basics are often over-looked. On Monday, I posted about making your emails personal and on Tuesday I posted about making them targeted and relevant. While content is important, we can’t forget email design [...]

I have covered the look/feel and the content of holiday solicitation emails in my last two posts. I would like to use this third and final post to discuss frequency, directness, testing, and metrics.
Frequency:
Holiday emails should (obviously) go out prior to the holiday in questions. For most examples this means November/December. You can start even [...]

This is part two of a series where I write about those emails that come into your inbox each holiday season asking for money. I’d like to see your organization get its share of cash. Here are some tips to do so. Today, I’m focusing on content. Be sure to stop back tomorrow for part [...]

A friend suggested that I post about holiday solicitation campaigns. Not to sound prideful, but I have done a lot of these campaigns – both online and offline – and seem to be pretty good at it (the checks have come in, at least). I will outline what I think are good things to keep [...]