Updated: Welcome Jaffe Juice readers! Note that my other posts regarding Join The Conversation are linked at the end of the first paragraph below. Also, if you like what you see, be sure to subscribe. Thanks!
I just finished reading Joseph Jaffe’s Join The Conversation and highly recommend it. I’m a believer that the internet age largely [...]
Posts Tagged ‘Niche Envy’
Chief Conversation Officer
Debunking 5 Bamboozles About Cookies
Joseph Turow’s book, Niche Envy: Marketing Discrimination in the Digital Age, is driving me crazy. He is happy building up premises and then leaving out the keystone: the logic of human interaction. Never does he consider that online marketers are giving people what they want. I’m not going to whine for the online marketers of [...]
