Posts Tagged ‘Ogilvy’

9 May
2008

4 Reasons Not To Rely On Market Research Alone

I was freezing my tush off a couple of weeks ago at Wrigley Field and inquired to my good friend

Advertising, Books, Communication, Gladwell, Malcolm - Blink, Marketing, Ogilvy, David - On Advertising, Online marketing, ROI, Usability, Web 2.0 | 3 Comments » | Tags: , , , , , , , , ,

29 Apr
2008

Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?

Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered

Advertising, Books, Communication, Godin, Seth - Meatball Sundae, Marketing, Ogilvy, David - On Advertising, Online marketing, Social Media, Web 2.0 | 6 Comments » | Tags: , , , , , , , , , , ,

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