I was freezing my tush off a couple of weeks ago at Wrigley Field and inquired to my good friend why he had made the unlikely (in my mind, at least) switch from marketing to insurance. It seemed to me that he was turned off by the manipulative and predictive nature of old-school marketing – [...]
Posts Tagged ‘Ogilvy’
Ogilvy vs. Godin: Is The Big Idea In Advertising Dead?
Is the concept of the Big Idea dead in advertising? How much has the internet and Web 2.0 specifically altered the fundamentals of the industry?
In his 1983 book, On Advertising, master David Ogilvy held forth on the central tenet to sell products:
“You can do homework from now until doomsday, but you will never win fame [...]
