Posts Tagged ‘On Advertising’

23 Jul
2009

Advertising Through The Years: Features, Benefits, And The Customer

The header graph above illustrates a curious trend I’ve seen regarding advertising/marketing over time. It’s no surprise that our attention

Advertising, Books, Business, Communication, Marketing, Ogilvy, David - On Advertising, Online marketing | 2 Comments » | Tags: , , , , , , ,

9 May
2008

4 Reasons Not To Rely On Market Research Alone

I was freezing my tush off a couple of weeks ago at Wrigley Field and inquired to my good friend

Advertising, Books, Communication, Gladwell, Malcolm - Blink, Marketing, Ogilvy, David - On Advertising, Online marketing, ROI, Usability, Web 2.0 | 3 Comments » | Tags: , , , , , , , , ,

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