The header graph above illustrates a curious trend I’ve seen regarding advertising/marketing over time.
It’s no surprise that our attention spans have decreased considerably. But over time, there have been interesting changes in the ways we communicate features and benefits.
I’m wondering: have we gone full circle? Do we care more today about products than in recent [...]
Posts Tagged ‘On Advertising’
Advertising Through The Years: Features, Benefits, And The Customer
4 Reasons Not To Rely On Market Research Alone
I was freezing my tush off a couple of weeks ago at Wrigley Field and inquired to my good friend why he had made the unlikely (in my mind, at least) switch from marketing to insurance. It seemed to me that he was turned off by the manipulative and predictive nature of old-school marketing – [...]
