As you plan for Christmas, Hanukkah, or other holidays this season, you might have a marketer, writer, or advertising person on your list. If so, this is the post for you.
I’ve written before about the need for marketing folks to always be studying, constantly learning their craft. Here are the top five books that marketers on [...]
Posts Tagged ‘Paul Gillin’
Top 5 Gift Books For Online Marketers
Marketing During A Recession: The Illusion Of Stability
Yesterday, I outlined how a recession can provide marketing opportunities. In thinking about the ever shifting economic markets, I wonder how marketers in particular should approach the idea of stability in the first place.
It doesn’t matter whether you are a college senior majoring in marketing or a small business owner or a brand manager at [...]
Book Review: Secrets Of Social Media Marketing by Paul Gillin
I read a lot for this blog and I try to pass along the books that I especially recommend. Some are simply must-reads if you’re on the cutting edge of marketing and social media.
But it’s rare that I quote a book more than a handful of times. If you read about a particular book on [...]
