[Read Bogotá part one for more awesomeness about Bogotá Change and Switch.] The Carrot Law Mockus wasn’t finished. There were
Posts Tagged ‘persuasion’
2010
How Bogotá Completely Changed (And Its Lessons For You) Part 1
A city in ruins. Rampant corruption. All systems – political, social, judicial – broken. But, as it turns out, not
2009
Book Review: Yes! 50 Scientifically Proven Ways To Be Persuasive
Authors Noah Goldstein, Steve Martin, and Robert Cialdini provide what they promise: 50 case studies where science determined the difference
2008
I Finally Get Seth Godin – Eating The Meatball Sundae
I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood
2007
The Black Swan – Marketing Tool or Schlock?
Over Thanksgiving, I started reading The Black Swan by Nassim Nicholas Taleb. (Ironically, I was also reading 109 East Palace



Follow Me!