Authors Noah Goldstein, Steve Martin, and Robert Cialdini provide what they promise: 50 case studies where science determined the difference between “yes” and “no” responses.
The book feels like a quick read – the 50 chapters are short and the writing style familiar. But Yes! 50 Scientifically Proven Ways To Be Persuasive stands out for two [...]
Posts Tagged ‘persuasion’
Book Review: Yes! 50 Scientifically Proven Ways To Be Persuasive
I Finally Get Seth Godin – Eating The Meatball Sundae
I admit I used to poo-poo Seth Godin. In my business, that’s akin to snubbing Jesus. But I never understood why so many marketers loved his writing. I’d read Seth’s blog, caught him on several podcasts, and read his articles, but I didn’t get him until today.
My problem with Godin was the fact that everything [...]
The Black Swan – Marketing Tool or Schlock?
Over Thanksgiving, I started reading The Black Swan by Nassim Nicholas Taleb. (Ironically, I was also reading 109 East Palace by Jennet Conant about the Manhattan Project, perhaps one of modern history’s more poignant Black Swans, itself.)
A Black Swan is “a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive [...]
