If Copyblogger and JaffeJuice had a bad-ass baby
If you are considering a career in PR, or are just starting out in the biz, you might be surprised by one of the most important skills you need.
To find out what it is, watch the video below or on YouTube.
What do you think? Am I so right or so wrong?
I’d love to hear from [...]
After many weeks of work, I am proud to release a new e-book:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We’re all worried about how the recession will effect us and our business. But there are a lot of misconceptions and downright mistakes about how to use marketing during this recession. This e-book draws from [...]
Online marketing can be very useful, but when does it become a time suck? Are there industries where online marketing is more likely to fail? Or are any potential failures just the result of bungled efforts?
I recently read this article about an author’s problems marketing her novel online: One Author Speaks Out About The Bad [...]
I disappointed myself last week.
It was as simple as a reminder in my Outlook: “Check this out and do the usual.” I was referring to The Shorty Awards, another vaguely worded contest to feature the world’s “Top Twitterers.” It was just one more made up PR stunt where I hoped to get some traction and [...]
People are scared.
Recessions (OK, economic slow-downs) are scary things. Maybe that’s why I have noticed a recent theme emerge from some prominent bloggers – a lot of smart people are discussing risk and stability, and they are discussing the role of failure from a business POV.
This week, I will post a series on these topics, [...]
