If Copyblogger and JaffeJuice had a bad-ass baby
If you are considering a career in PR, or are just starting out in the biz, you might be surprised by one of the most important skills you need.
To find out what it is, watch the video below or on YouTube.
What do you think? Am I so right or so wrong?
I’d love to hear from [...]
I’m trying a new format for my book reviews. Instead of a measured, logical summary and analysis, I’m just going to cut straight to the meat of it – here’s why I think you should buy this book (or why you might want to skip it).
I recently finished David Meerman Scott’s new book, World Wide [...]
After many weeks of work, I am proud to release a new e-book:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We’re all worried about how the recession will effect us and our business. But there are a lot of misconceptions and downright mistakes about how to use marketing during this recession. This e-book draws from [...]
People are scared.
Recessions (OK, economic slow-downs) are scary things. Maybe that’s why I have noticed a recent theme emerge from some prominent bloggers – a lot of smart people are discussing risk and stability, and they are discussing the role of failure from a business POV.
This week, I will post a series on these topics, [...]
By this time, you’ve probably heard about the AMC-Mad Men-Twitter flap. If not, check out Jennifer Jones’ SpeakMediaBlog for an explanation and update.
Basically, someone started tweeting as Don Draper, the protagonist of Mad Men – a popular show on AMC. He’d say smarmy things and recommend Scotch in the afternoons (ok, the mornings too). Then [...]
