Posts Tagged ‘recession’

I was recently published in Alberta Venture, discussing how brands could tap into the recession zeitgeist.
It was a fun piece to write; it allowed me to review what brands were doing right – and wrong – to gain market share during the economic downturn. The gist of the article is:
There is nothing inherently wrong with [...]

I recently posted my top 10 marketing myths that deserve to be de-bunked, especially in this economic climate. You can read the full posts at Experience Matters and iMediaConnection’s blog.
Marketing during the recession is a terribly important topic for me – so much so that I wrote an e-book on the subject. I’d be honored [...]

Changing jobs is never easy, and the recession multiplies the difficulty. But there are ways to improve your chances of finding a better position. I know – it’s worked for me.
My story is featured on today’s MarketingProf’s MP Daily Fix: How I Got the Job: Optimizing Opportunities in a Stale Economy.
In that post, I explain:

How [...]

After many weeks of work, I am proud to release a new e-book:
Marketing During A Recession: Economic Slowdowns Are Opportunities (PDF)
We’re all worried about how the recession will effect us and our business. But there are a lot of misconceptions and downright mistakes about how to use marketing during this recession. This e-book draws from [...]

In The 2009 Social Media Marketing and PR Benchmark Guide, MarketingSherpa explains a conundrum marketers are facing in a web 2.0 world:
What do you do when the ability to measure your return on investment (ROI) is mutually exclusive to the effectiveness of a particular campaign?
In other words, how do you sell a tactic up the [...]