Posts Tagged ‘Research’

I’m trying a new format for my book reviews. Instead of a measured, logical summary and analysis, I’m just going to cut straight to the meat of it – here’s why I think you should buy this book (or why you might want to skip it).
I recently finished David Meerman Scott’s new book, World Wide [...]

In their new September issue, Fast Company magazine features a fascinating story about the comedy web video business and how it’s almost impossible to make these websites profitable.
They lay out many of the current business models, but I think an addendum is useful. In this post, I will outline a mindset that hurts that industry, [...]

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In this installment of the series, I will cover all of the books, magazine, websites, and podcasts that you need to become an A-List Blogger. These resources will give you the ammo to be the very best in your field. (And [...]

I read voraciously for this blog and for my day job. One of the best resources for marketing or blogging advice is white papers.
White papers give you a comprehensive view of one particular topic or problem/solution that you can read in the length of your morning commute. I have been blogging a lot on the [...]

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.
The thing that is still missing is quantifiable data about these interactions. We’re in [...]